Year2024
Logo design
Brand identity
Founded in 1903, Bekins Northwest had built a legacy of professionalism and reliability over 120 years. The decision to rebrand as Move Northwest was a strategic shift aimed at positioning the company as a forward-thinking, locally rooted, and service-driven leader in the Pacific Northwest.
Accompanying the new name, a competitor analysis guided a visual identity that would stand out among an industry oversaturated with reds, blues, and cliched truck and roadway imagery. I redesigned a clean, contemporary logo with bold colors and linework that are eye-catching and resonant of the lush and mountainous northwest.
Move Northwest sought a refresh that would bring new life to their moving company and speak to the decades of history and experience they’d established in the Pacific Northwest under the Bekins name.
ClientMove Northwest
Year2024
Logo design