Year2024
Services Illustration
Booth Design
At Black Hat USA 2024, Gutsy’s booth was inspired by the California Gold Rush and the gold deposits found in Nevada, where the conference took place. To showcase their innovative security risk solution, called process mining, we transformed the booth into a literal gold mine.
A key challenge was adapting Barcelona artist Leandro Alzate’s abstract digital illustrations, which define Gutsy’s brand, into a physical space. My role was to design a booth that looked like a mine while maintaining the visual style of Leandro’s work, balancing realism with brand consistency.
Gutsy is a tech startup that helps businesses to demystify their security protocols with a process mining technology.
Illustration ReferencesBooth Design